Sahara Desert UI/UX design in Figma

UI / UX Design
2025

UX / UX Design

UI/UX design in Figma for a digital platform promoting authentic Sahara Desert experiences and Moroccan cultural activities, with a modern, immersive interface.

Color Palette

For this project, I designed a palette inspired directly by the Sahara desert and Moroccan culture:
Yellow — evokes sunlight, warmth, and the golden dunes.
Blue — inspired by the Tuareg tradition and Moroccan ceramics, bringing contrast and freshness.
Brown — reflects the earthy tones of the desert, wood, and traditional crafts.
Sable backgrounds — used in imagery to highlight authenticity and natural textures.
Black & White — to balance the vibrant tones and ensure readability across all devices.
This palette reinforces the immersive desert atmosphere while maintaining clarity and modern usability.

Yellow

#FDD76B

Blue

#3660A3

Brown

#754527

White

#ffffff

Charcoal

#222222

Dark

#000000

Lequire DEMO

Regular

Roboto

Regular

Lexend

Regular

Typography

For this project, I combined modern readability with strong visual identity:
Lequire DEMO (Uppercase) — used for headers, bringing boldness and character.
Lequire DEMO (Regular) — used for subheaders, maintaining consistency.
Roboto — used for body text, ensuring clarity and optimal legibility across all devices.
Lexend — used for buttons, offering a clean and accessible call-to-action style.
This mix of fonts creates a balance between impactful titles and comfortable reading experience while guiding the user smoothly through the interface.

Sahara Desert — Moroccan Activities (Figma Design)

This project focuses on the design of a tourism web platform dedicated to the Sahara Desert and Moroccan cultural activities. The goal was to create a visual experience that transports the user into the desert atmosphere while keeping the interface clear and easy to use.
The design highlights adventure and authenticity: camel rides, desert camps, local gastronomy, guided tours, and cultural workshops. Every section is structured to inspire travelers while providing them with practical information for booking.
Design approach in Figma:
Immersive visuals — full-width desert photography, warm earthy tones, and typography inspired by Moroccan aesthetics.
Clear navigation — categories like “Desert Tours,” “Cultural Experiences,” “Gastronomy,” and “Craft Workshops.”
Interactive elements — call-to-actions for booking, sliders for activities, and highlighted offers.
Responsive design — optimized layouts for mobile, tablet, and desktop.
Storytelling integration — sections dedicated to the cultural meaning of each activity, blending content and visuals.
This project demonstrates my ability to create strong travel experiences through UI/UX design while respecting brand storytelling and modern usability principles.

Figma design

Project Goals

Promote Moroccan culture and tourism with a strong, authentic digital identity.

1- Inspire travelers through immersive visuals and storytelling.

2- Make booking intuitive with clear CTAs and structured flows.

3- Ensure responsive design to provide a seamless experience on all devices.

4- Highlight diversity of activities — desert adventure, gastronomy, music, craft, and guided tours.

HomeRen

Riad Romeo Figma Design

BZM